Advent calendars for martial arts schools
A branded, door-a-day countdown calendar for your school. Parents and prospects pop their email in to open a new door each day, and you get a list of warm leads, ranked by who's keenest.
One payment. Live for 12 months. Daily emails included.
Ten designs
Every design works with 12 or 24 doors and looks right on a phone, where most parents will open it.
Snow Dojo
A lantern-lit dojo on a quiet, snowy night.
Torii Dawn
A red torii gate glowing in a pink winter sunrise.
Belt Ladder
Every door is a step up the belts, from white to black.
Black Belt Bow
A black belt tied as a gift bow, in black and gold.
Pine Peaks
Moonlight over snowy peaks and a quiet pine forest.
Aurora Night
Northern lights dancing over a frozen lake.
Present Stack
Bold wrapping paper and a tower of gifts.
Lantern Walk
Paper lanterns glowing over a snowy evening street.
Gingerbread Gym
Gingerbread kids in tiny gis, kicking in a candy dojo.
Holly & Paper
Kraft paper, holly sprigs and red-stamped numbers.
The problem
Families get busy. Trial bookings dry up. Your posts get lost between everyone else's festive offers.
Then January arrives, and the new-year crowd signs up wherever they happened to see a name most recently.
A one-off freebie gets one look and is forgotten. You need something people come back to.
The answer
Behind each door is a small, useful surprise: a home drill, a five-minute stretch, a guide for parents, a family offer, a free trial class. Every visit puts your school in front of them again.
Every door has a button that sends them straight to your booking page, and every sign-up lands in your dashboard with a score showing how engaged they are.
Ready before your next class
Your doors come pre-filled with ideas written for martial arts schools. Swap in your details and you're done.
Choose 12 or 24 doors, one of ten designs and a start date. Add your logo and colours.
Each door has a title, a message, an optional image or video and a button. Edit our ideas or write your own.
Put it in your Instagram bio, Facebook page, WhatsApp parent groups, website and emails. Then watch the sign-ups roll in.
No peeking
Doors unlock on our server at midnight in your timezone. The content of a future door never reaches anyone's browser early, so changing the date on a phone or laptop won't open it. Everyone gets the same fair countdown, and the surprise stays a surprise.
What you get
Your logo, colours, headline and a link to share. Live for 12 months.
Christmas, a grading, a new term or an open day. You pick the start date.
Drills, stretches, parents' guides, kids' challenges and offers, ready to edit.
One new door a day, decided by our server, not the visitor's clock.
See who opened what and who clicked your buttons, keenest first.
Take your leads into any email tool or CRM whenever you like.
Plus a bonus for after the last door. Copy, paste, schedule.
Each morning we tell your first 500 sign-ups that a new door is open.
Your dashboard
Sign-ups, doors opened, button clicks and your most popular door at a glance. Every lead gets an engagement score: a point for each door they open and three for each click on your buttons. Open any lead to see their full history.
Northfield Martial Arts
Example dataSign-ups
142
Doors opened
861
Clicks
57
Top door
15
| Lead | Doors | Clicks | Score |
|---|---|---|---|
| Sam (parent) | 9 | 3 | 18 |
| Priya | 8 | 2 | 14 |
| Jordan | 9 | 1 | 12 |
| Alex (parent) | 6 | 1 | 9 |
| Chris | 5 | 0 | 5 |
Subject: Our countdown calendar is open: door 1 is live
Hi there, Something new from us at Northfield Martial Arts: a countdown calendar with 24 doors, and the first one opens today, Tuesday 1 December. Every day, another door unlocks. Behind each one is something we've put together for you, and we're keeping it under wraps until the day. To join in, open the link below and pop your email address in. Door 1 is waiting for you. https://kickmascountdown.com/c/demo It takes about a minute a day. We hope you enjoy it. The Northfield Martial Arts team
Ready-made emails
Your school name, calendar link and door dates are filled in. Copy each one into Kit, Mailchimp, Flodesk, ActiveCampaign, GoHighLevel or whatever you use, and send it to the rest of your list. Try the copy button: that's door 1 of the demo.
Who it's for
Single-instructor clubs and multi-location academies alike. If you can share a link, you can run it.
Not just for Christmas
Pricing
No subscription, no setup fee, no per-lead charges.
Included
Each morning we send a short email to your first 500 sign-ups telling them today's door is open, with a button straight back to your calendar and an unsubscribe link. It keeps people coming back without you lifting a finger. Switch it off any time.
Questions
Minutes, not hours. Pick 12 or 24 doors, choose one of the 10 designs, set your start date and add your booking link. Every door comes pre-filled with a ready-written idea, so you only need to swap in your own details and tweak anything you'd like to say differently.
If you can fill in a form and copy a link, you have all the skills you need. There's no code and nothing to install. You share your calendar link on social media, on your website, in WhatsApp groups or by email, and visitors open it on their phone, tablet or computer.
It's a single payment: £49. That covers one calendar with 12 or 24 doors, live for 12 months, including the daily door emails, your dashboard, lead export and the ready-made emails. There's no monthly fee.
Anything your families and students will find useful: home drills, stretches, grading tips, a safety tip, a kids' challenge or a look behind the scenes, plus a few offers such as a free trial, a family offer, a kit discount or bring-a-friend. Each door has a title, a message, an optional image or video and a button. We pre-fill ideas to get you started.
No. Each door unlocks on its own day, and that check happens on our server, not on the visitor's device. So the old trick of changing the date on a phone doesn't work. Anyone who tries it just sees the door still locked until its day arrives.
They can open every door that has already unlocked, so nobody feels they've missed out or arrived too late. From then on they get a new door each day like everyone else, plus the morning "today's door is open" email if you've switched it on.
Yes. You can export your leads as a CSV file at any time and import them into Kit, Mailchimp, Flodesk, ActiveCampaign, GoHighLevel or a similar tool. You also get ready-made emails, one for each door plus a bonus, to paste into your own email tool and bring people back to the calendar.
Yes. You choose the start date, so it works as a countdown to anything your school has coming up: a grading, a new term, an open day or a summer camp. Change the door content to suit the occasion, pick whichever of the 10 designs fits best and set your date.
As many as you like. There's no limit on sign-ups, so share the link as widely as you can. The short daily "today's door is open" email covers the first 500 sign-ups per calendar. Everyone else can still open every door, and you can reach them with the ready-made emails from your own email tool.
You do. Every sign-up belongs to your school, and you can export the full list as a CSV whenever you like. The only email we ever send them is the short daily "today's door is open" message, and only if you've switched it on. Every one of those emails includes an unsubscribe link.
Sign-ups, door opens and clicks on your call-to-action buttons, plus a list of your leads ranked by engagement. That means you can see who has been coming back day after day and follow up with the most interested people first.
Your calendar stays live for 12 months from the date you buy it. People can come back to revisit the doors, and new visitors can still sign up and open every door that has unlocked, long after your countdown has finished.
Because it's a digital product, purchases are non-refundable once made. This doesn't affect your statutory rights. If you're not sure whether it's right for your school, take a look at the demo calendar or ask us any questions before you buy.
Pick a design, make the doors yours, share the link. December does the rest.